Task 1
Instruction: Identify the
topic, the purpose, and the target readers of the advertisements. Read the
advertisements carefully then complete the following table!
No
|
Aspects of
Identification
|
Advertisement 1
|
Advertisement 2
|
Advertisement 3
|
Advertisement 4
|
|
|
|
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1
|
Topic
|
Selling shoes
|
Selling cheese snack
|
Selling donuts
|
Selling soap
|
2.
|
Purpose
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To persuade people to buy or to use the shoes.
|
To persuade people to buy or to eat the snack
|
To persuade people to buy or to eat the donuts
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To persuade people to buy or to use the soap.
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3.
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Target readers
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People in general, especiallyyoungsters.
|
People in general
|
People in general
|
People in general
|
Task 2
Instruction: Read the
statements taken from the four advertisements and decide what the author means
by stating it. Then, decide whether there is an implied meaning contained and
give evidence if possible.
Ads
|
Statement / line that have implied
meaning
|
Evidence
|
||
Choice of word
|
Meaning
|
Lexico- Grammatical Features
|
||
Ads 1
|
The shoe works if you do
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The Nike Sweet Classic High is comfortable while still remaining in
style. With great quality and a wide variety of color options, these sneakers
are perfect for casual use. Stay fly, stay fresh, and get yourself a pair.
|
“The shoe works if you do”gives a message that the shoe will work
and help us carry out daily activities when we do it. These shoes will give
comfort and style to the wearer.
|
Imperative Sentence
- The sentences
“Stay fly, stay fresh, and get yourself a pair” and “Just do it” are persuasive. It arises the
readers’ impulse to buy the product.
|
Ads 2
|
We’re Real Cheese People
|
Real cheese people know which snack leads the protein pack.
|
“We’re Real Cheese People” gives a message that the people who
choose Sargento snacks are people who know that sargento is a snack that has
very good and high protein content than other foods
|
Disjunctive Clasue
- The sentences “Real
Cheese People know which Snack Leads the Protein Pack.We’re Real Cheese
People”give the readers sense of closeness.
|
Ads 3
|
Your lovely breakfast
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Always fresh
Best in town
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It means that these donuts are foods that are very suitable for eating as
a breakfast menu because they are always fresh and best in the city
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Comparative and Superlative Adjective
- Use superlative
adjective
“Always fresh,
Best in town” the word “Best” gives
impression and convince people that this product is the best donut in the
town.
|
Ads 4
|
Turn up the energy of your day
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Re-energize
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It means that when we use the soap, we will feel as if the soap provides
a sensation of increasing our energy in living everyday life.
|
Compound Word
- The word “Re-energize “ is eye catching. Easy to
remember
- Imperative sentence
“Turn up the energy of your day” is persuasive in the advertisement.
|
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